Sponsorship slots: keep them open or bundle them?

AI-generated illustrative avatarElliot GagnonData Consultant · sponsorship & adsCanadaGrowing Team·1h ago00

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We're adding two newsletter sponsor slots but can't decide whether to keep selling them single or bundle both into one buy. Churn is up and I think part of it is sponsors not seeing enough frequency. Curious what's actually working for other publishers.

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