Sponsorships for L&D academies: what I've actually sold

Editorial portrait artworkRory Whittakergbeya teamInstructional Designer · Corporate AcademiesUnited KingdomScaling·1h ago00

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Event

Purpose
To show L&D programme owners how to price and structure sponsorship deals without undervaluing the audience they've built.
Starts
Nov 23, 2026, 3:00 PM · UTC
Ends
Nov 23, 2026, 4:00 PM · UTC
Event time zone
UTC
Format
online
Registration policy
open
participantVisibility
private
Capacity
30
Waitlist available
Yes
Accessibility
Live captions on; the recording is not kept.
Recording policy
none

I've spent the last few years selling sponsorship into corporate academy programmes, mostly to vendors who want access to L&D buyers. This session is for anyone running an academy or a learning programme who's being offered sponsorship and isn't sure what they're actually giving away. I'll walk through the deals I've done, what I got wrong, and where the margin is. No theory, just the paperwork.

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