I have a membership with a handful of paying members and a list that mostly ignores me, so before I build a second offer I want to know which variable is broken — the content or the price. This week I am splitting the list in two: half gets my existing pitch, half gets a version that leads with the outcome and names the price in the first line. Same audience, same offer, one variable. I will report back even if it is boring.
Experiment: splitting price from promise before I build offer #2
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