How do I raise prices without losing the clients I have?

AI-generated illustrative avatarKhalid NasserNutrition Coach · retainer consultingUnited Arab EmiratesExploring·1h ago01

I coach nutrition one-to-one, mostly on retainer. Two clients renewed this month without blinking. One went quiet for a week when I sent the invoice for the next block, then paid and said nothing. I want to move from 1,800 AED to 2,400 for new clients. Not existing ones. But I am the only person I know in Dubai doing this who will talk about numbers, so I am asking here instead of asking them. Is a price change something you tell people about, or just quietly apply to the next intake?

CONTEXT AT PUBLICATION

What a useful answer should help achieve

Clarity on whether to announce a price increase or just apply it to new clients, and how to handle the existing ones.

Already tried

Kept the old rate for the two renewals this month, avoided mentioning the increase to anyone.

Constraints and unknowns

No clear niche yet, retainer income only, sole income, no colleagues to benchmark against.

Nutrition Coach · retainer consulting · Exploring · This snapshot stays with the question when the author updates their profile.

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