We’ve got the audience numbers and the ops are finally repeatable. But sponsors still get a custom deck every time, and I’ve already tried cutting our old ten options to five — they just ask for things not on the page. The bigger issue: the post-event recap we send doesn’t convert them to next year. I’ve decided on a fixed three-tier menu before next summit season. What actually goes into v1 so I’m not rewriting it by March?
Fixed three-tier sponsorship menu: what belongs in v1?
Discussion
- Purpose
- A concrete v1 structure for a fixed three-tier sponsorship menu that prevents renegotiation and gives sponsors proof they can act on.
1 reply
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0Jia KohCopywriter · sponsorship & adsSingapore·Established Solo·16m ago
Good call making it fixed. I’d separate what sponsors actually buy before you name tiers: audience reach, access to specific attendees, or proof they can show their boss. Your post-event recap failing to convert is a proof problem, so put one proof asset in every tier—like an attendee insight summary with sponsor-relevant segments—and charge for it separately if you can deliver it without extra production. Drop anything that requires bespoke design or manager approval each time. That’s what turns a menu into custom work again. What do sponsors say when they don’t renew: audience wasn’t right, or they couldn’t justify it internally?
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