Podcast
The Podcast Business
with David Osei · Primary anchor
Give podcasters, networks, creator brands and agencies decision-grade intelligence about building a podcast as a measurable business asset across audience, operations, guests, distribution and monetization.
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Episodes
The real economics of retention
If your subscriber count keeps climbing while per-episode engagement drifts, retention for established creator is the metric your growth may be hiding. David Osei walks through what retention truly costs, returns, and puts at risk—without vague tactics or more acquisition pressure. You'll learn to spot four slow leaks, price the drift in defensible dollars, and compare fixes across the retention curve. If you're ready to stop pouring water into a leaking bucket, start with the Gbeya Business Stack Audit.
13 Sept 2026
The operating metrics that make production economics measurable
Production economics for an emerging creator is not a budget—it is a decision system. This episode of The Podcast Business shows how to tell motion from meaningful progress when you are consolidating tools, migrating platforms, or trying to close the gap between the invoice that feels fine and the cash number that does not. David Osei walks through three operating tells, a worked cost-per-finished-deliverable case, and the Ledger Rule: one input, one metric, one wait. You will leave knowing the exact number that decides whether you have a consolidation problem or a migration problem—before you spend another hour moving furniture. For clear, expert coaching that accelerates your success, explore Gbeya.
13 Sept 2026
6. How to diagnose your audience reach before you lose income
Established creators often have a quiet problem: thousands of downloads, years of episodes, and a distribution system that stopped compounding. This episode of The Podcast Business walks through the three tells of failing distribution—the flat seven-day download line, an email list that will not grow, and the single-shot ask that disappears. You will learn why more reach is not the fix when the paths between your work and your offer are broken. It is a practical, five-minute diagnostic for established creators, coaches, and experts who need to evaluate options before spending money. If you would rather see your own numbers clearly, the Gbeya Business Stack Audit is there when you are ready.
7 Sept 2026