Gbeya Audio Network

The audio network for people who run audience-led businesses.

Business intelligence for creators — the operating decisions behind audience-led businesses, from the desks that run them.

12 shows · 39 episodes · 12 hosts · new episodes weekly

Latest episode

The Distribution Engine

How to diagnose podcast discovery before it becomes expensive

with Tobi Adeyemi · 19 min · 13 Sept 2026

Podcast discovery for a creator-business executive rarely fails because downloads are low. It fails when you cannot name which decision in the chain is broken—press play, stay, return, or tell someone—and what that blind spot costs you. This episode gives you a plain-language diagnostic for flat downloads, weak play-to-follower conversion, and a return rate you haven’t measured yet. Tobi Adeyemi maps the five decision moments, the two you can actually observe, and the thresholds that separate a leak from a repeatability problem. You’ll leave knowing the exact order to fix things, and reach is always last. Subscribe to Gbeya Intelligence for applied distribution diagnostics like this.

Play now — keeps playing while you browse, then continues with the next episode

Shows

Each show is a desk: one operating problem, one host, weekly.

The Distribution Engine

Tobi Adeyemi · 3 episodes

Latest: How to diagnose podcast discovery before it becomes expensive

The Intelligence Briefing

Marcus Bell · 3 episodes

Latest: Why sensible teams still get opportunity brief wrong

Creator Markets

Julian Frost · 3 episodes

Latest: The real economics of local audience behavior

The Knowledge Business

Hannah Wells · 3 episodes

Latest: How to diagnose cohort operations before it becomes expensive

The Creator Money Office

Nathan Brooks · 6 episodes

Latest: The operating metrics that make scenario planning measurable

Creator Stack Intelligence

Samuel Kwan · 3 episodes

Latest: The operating metrics that make software economics measurable

The Podcast Business

David Osei · 3 episodes

Latest: The real economics of retention

Audience Owned

Priya Nair · 3 episodes

Latest: The real economics of identity and consent

The Creator Business OS

Adaeze Okoro · 6 episodes

Latest: How to diagnose risk and resilience before it becomes expensive

Creator Agency Operations

Elena Marsh · 2 episodes

Latest: The operating metrics that make client onboarding measurable

Creator Revenue Systems

Sofia Reyes · 2 episodes

Latest: The operating metrics that make revenue architecture measurable

The Sponsorship Desk

Grace Lin · 2 episodes

Latest: The operating metrics that make sponsor readiness measurable

Latest across the network

Start with who you are — every episode is written for a specific desk.

Everyone Podcast operators 9 Creator-business executives 8 Emerging creators 7 Established creators 6 Coaches & experts 5 Brands & sponsors 2 Agencies & teams 2

The Distribution Engine

How to diagnose podcast discovery before it becomes expensive

with Tobi Adeyemi19 min13 Sept 2026 Transcript Chapters

The Intelligence Briefing

Why sensible teams still get opportunity brief wrong

Your opportunity brief for podcast operator promised forty-two episodes; the feed shows four. That gap isn’t laziness—it’s a brief built on hidden assumptions that never made decisions in advance. In this foundational Gbeya Intelligence Briefing, Marcus Bell breaks down why otherwise capable operators and agencies confuse a planning document with a decision system, quietly losing audience custody, margin, and mornings. The fix is not more tactics. You’ll learn the one number that predicts whether your brief survives contact with a real month, plus a migration sequence to move your audience onto infrastructure you own. When you’re ready, take Gbeya’s audience ownership assessment to see where your brief is really load-bearing.

with Marcus Bell43 min13 Sept 2026 Transcript Chapters

Creator Markets

The real economics of local audience behavior

Most podcast operators in the Middle East know their download count but not their local audience behavior. The real economics of local audience behavior for a podcast operator isn't vanity reach across 140 countries—it's the compounding return from one city, one cluster, one listener who would notice if you skipped a week. If fifty real local listeners are worth six thousand dollars in latent offers, ignoring them is a cost, not a strategy. This episode breaks down how to read local concentration, trace arrival channels, and build one thing on purpose before chasing a bigger net. It reframes local audience behavior as an owned decision system, not borrowed tactics. Subscribe to Gbeya Intelligence for practical, expert frameworks that turn your podcast into a real business.

with Julian Frost19 min13 Sept 2026 Transcript Chapters

The Knowledge Business

How to diagnose cohort operations before it becomes expensive

Most cohort operations for established creator teams do not fail loudly—they leak quietly behind healthy completion rates. In this episode, Hannah Wells walks through the tells that your paid group is hollowing out: re-enrollment that stays near zero, silence that looks like satisfaction, and praise that mentions community instead of transformation. She shows how to count the real cost before you migrate anything. If you’re an established creator, agency owner, or team operator facing a high-consequence platform decision, this is your pre-move diagnostic. Learn the Evidence-First Rule and the one signal that decides whether you should migrate at all. When you’re ready to build cohort operations you actually own, Gbeya can help you decide with confidence.

with Hannah Wells18 min13 Sept 2026 Transcript Chapters

The Creator Money Office

The operating metrics that make scenario planning measurable

Scenario planning for brand / sponsor work only becomes measurable when you stop tracking motion and start tracking meaning. In this foundational episode of The Creator Money Office, Nathan Brooks from Gbeya lays out the operating metrics that turn your plan into an owned decision system—your floor, your lever, and the one output that changes your next move. If you are pre-revenue or early into sponsorship deals, this is the clear-eyed look at the four numbers to put on one page, why pitches sent and tabs updated are not progress, and how to compare a deal that feels good against what it actually returns. Use Gbeya’s economics calculator to pressure-test your next opportunity.

with Nathan Brooks27 min13 Sept 2026 Transcript Chapters

Creator Stack Intelligence

The operating metrics that make software economics measurable

Software economics for podcast operator decisions is rarely about which tool is cheapest. It’s about whether your stack is compounding or just billing you monthly. A platform migration can cost as much in labour and lost momentum as your entire annual software spend—so guessing is not a plan. In this episode, Samuel Kwan walks through the operating metrics that make software economics for podcast operator decisions measurable, including subscription cost, switching cost, and data cost. You’ll learn how to label every tool owned or rented and build a migration plan you can defend. Gbeya’s coaching and economics calculator can help you make the next move on purpose.

with Samuel Kwan35 min13 Sept 2026 Transcript Chapters

The Podcast Business

The real economics of retention

If your subscriber count keeps climbing while per-episode engagement drifts, retention for established creator is the metric your growth may be hiding. David Osei walks through what retention truly costs, returns, and puts at risk—without vague tactics or more acquisition pressure. You'll learn to spot four slow leaks, price the drift in defensible dollars, and compare fixes across the retention curve. If you're ready to stop pouring water into a leaking bucket, start with the Gbeya Business Stack Audit.

with David Osei29 min13 Sept 2026 Transcript Chapters

Audience Owned

The real economics of identity and consent

Most creator-business executives treat identity and consent as a legal checkbox—something to configure inside an email platform. This episode reframes identity and consent for the creator-business executive as a commercial ledger. If you cannot confidently say who on your list agreed to hear from you, you are leaking revenue and risking trust. Priya Nair walks through the real economics: what identity and consent actually cost you, what they return when built as an owned capability, and why a clean identity layer turns fuzzy names into segmented, provable, revenue-generating assets. The takeaway is not another tool. It is a decision system—one ledger that every other platform reads. For operators ready to stop guessing, Gbeya’s coaching helps you build that ledger in the right sequence.

with Priya Nair43 min13 Sept 2026 Transcript Chapters

Creator Stack Intelligence

How to diagnose data architecture before it becomes expensive

When a creator-business executive opens the same 31-tab spreadsheet every day without changing a single formula, the real problem isn't effort. It's data architecture for creator-business executive decisions: the difference between numbers that feel like weather and numbers you can stand behind. This episode from Gbeya's Creator Stack Intelligence series walks through the quiet signals that your business information has outgrown its ad-hoc systems—duplicate records, hedging on metrics, deals lost because the data wasn't ready. Then it reframes the goal: smaller, truer numbers you can act on. If you're ready to create a migration readiness plan, Gbeya can help you build that spine.

with Samuel Kwan40 min13 Sept 2026 Transcript Chapters

The Creator Money Office

The operating metrics that make controls measurable

That payments screen tab? It's not a mistake—it's a missing control. For an agency or team operator, the gap between due dates and paid dates is the distance between the business you think you run and the one your bank account lives in. This episode of The Creator Money Office is a controls for agency / team operator foundation: which operating metrics actually distinguish motion from meaningful progress. You'll learn the four questions every real control must answer, why gross margin per delivery hour outranks revenue and activity, and how to spot the quiet tells that signal money leaking through your stack. If you're ready to replace dashboard noise with owned, sequenced signals, Gbeya's coaching can help you build the first version.

with Nathan Brooks61 min13 Sept 2026 Transcript Chapters

The Creator Business OS

How to diagnose risk and resilience before it becomes expensive

Most podcast operators think resilience means pushing through hard seasons. But risk and resilience for a podcast operator shows up in a quieter number: how many listeners you can still reach if a platform changes overnight. In this episode, Adaeze Okoro breaks down the early warnings—flat lists, the same three commenters, past-tense growth—and explains why “steady” isn’t always healthy. You’ll learn the Capture Floor, a simple ratio that exposes whether your show is building an owned asset or renting reach. It’s a practical diagnostic, not theory. When you’re ready to map your migration plan, Gbeya offers strategic conversations for operators who want to design resilience before it becomes expensive.

with Adaeze Okoro18 min13 Sept 2026 Transcript Chapters

The Intelligence Briefing

A practical operating system for deal activity

Most emerging creators are running deal activity out of memory, and memory does not scale. If you cannot name your live opportunities without scrolling, your pipeline is already leaking. The episode is designed for coaches, experts, and creators beginning to feel opportunities outnumber their ability to track them. This episode of The Intelligence Briefing gives you a practical operating system for deal activity for emerging creator—not a heavier to-do list, but a simple decision system. Marcus Bell walks through the quiet cost of a neglected deal, the telltale signs of leaky follow-up, and the Repeatable Deal Floor: one place, one honest signal, one default next action. Gbeya turns scattered conversations into clear, repeatable commercial momentum.

with Marcus Bell25 min13 Sept 2026 Transcript Chapters