Online Course Launch Plan: A 4 Week Schedule

A launch is a short, planned sales period, not a permanent page waiting for visitors. A simple four-week schedule works for creators with a modest list, because it builds trust before it asks for money.

Before week one

Have the checkout working, the sales page written and the first modules recorded. Decide the price, the closing date and any bonus. Choose a tool that connects your list, your checkout and your course, such as Gbeya creator courses, so buyers are tagged and welcomed automatically.

Week one: warm up

Tell your audience you are building a course and why. Ask one question: what is your biggest challenge with this topic? Reply to every answer. You will learn the exact words your buyers use, which becomes your sales page copy, and you will spot the people most likely to join.

Week two: teach

Run a free workshop, a three-email mini series or a short video lesson that gives a real quick win. The aim is for people to experience your teaching and trust your method. End with an invitation to join a waiting list so you can email interested people first.

Week three: open the doors

Announce the course to the waiting list first, then to everyone. Explain the result, what is inside, who it is for and who it is not for, the price and the closing date. Send an email each day for the first three days covering different objections: time, price, whether it will work for them.

Week four: close

Share two or three stories or answers from students or testers, send a reminder the day before and close on the date promised. A real deadline is the strongest honest reason to decide. Afterwards, follow up with the people who did not buy and ask why.

After the launch

Welcome new students with a simple onboarding message, collect questions to improve lessons and publish a debrief. Keep a smaller evergreen offer running from your site and email list. If you need the full path, read how to create and sell an online course or see how to launch an online course on Gbeya.

Measure what matters

Track the number of people on the waiting list, the share who open emails, the conversion rate on the sales page and refunds. Those four numbers tell you what to fix next time.