Hypothesis was that free calls attract tyre-kickers and I'd rather pre-qualify. Experiment: replace the usual free 20-min chat with a $49 paid diagnostic, credited back if they sign up. Result after three weeks: bookings dropped from 6 to 2, but both converted. Revenue per lead roughly doubled, but total revenue fell. I'm calling it a no-change for now and running a second version with a $20 deposit instead.
I tried locking a discovery call behind a paid $49 diagnostic
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