Start where things are actually breaking, not at the beginning of a checklist. Most people in this position have the same three leaks, in this order: 1. Enquiries go nowhere specific. They arrive a…
It works when there is ongoing work, and fails when there is only ongoing availability. A retainer for "access to me" quietly becomes a subscription the client cannot justify at renewal, because th…
Both work. They fail differently, and that is the part worth knowing before you choose. Cohorts produce better outcomes and better testimonials, because a deadline and a group create accountability…