Free tool
What should you charge for a YouTube sponsorship?
Start from your average views, then adjust for your niche and the ad format. You get a rate per video, a range to negotiate within and a package total.
Rate per video
$400
- Negotiation range
- $300 to $500
- CPM used
- $20 per 1,000 views
- Package total
- $400
Quote on views you can prove. Sponsors weigh audience fit and past results as well as raw views.
How it is calculated
Rate per video = average views / 1,000 x niche CPM x format multiplier (pre-roll x0.6, integration x1, dedicated video x1.8). Negotiation range = 75% to 125% of that rate. Package total = rate x number of videos.
FAQ
Questions about this tool
Is the CPM a published industry rate?
No. The niche CPMs are rounded starting assumptions so the maths has something to work with. Replace them with what your own sponsors have paid.
Should I charge on views or subscribers?
Views. Sponsors pay for people who actually watch, so average views per video is the steadier basis than subscriber count.
Can Gbeya track my sponsorship deals?
Yes. Gbeya includes a media kit, a sponsorship inbox and a deal pipeline, with a 0% fee on your own deals.
Land the deal and keep track of it
Media kit, sponsor inbox and deal pipeline in one workspace.