Sponsorship CRM
Run brand deals like a business.
A pipeline, rate cards, e-signed contracts, invoices and first-party proof-of-performance — sponsorship handled end to end, not in a spreadsheet.
For creators who take brand sponsorships.
Brand deals are, for most creators, the single biggest slice of income — and the part run with the least system. A yes in the DMs, a rate pulled from thin air, a contract in an email thread, an invoice you build by hand, and at the end a screenshot of your stats that a brand is quietly unsure whether to believe.
It works until it doesn't — until you're juggling four deals, chasing a payment, and trying to prove a campaign delivered with numbers no one can verify.
Proof a brand can actually trust
Instead of a screenshot, you send a proof-of-performance report split into engagement (reach and attention you measured) and outcomes (conversions). Where your first-party identity connects the dots — a newsletter or email click through to an order — the outcome is deterministic. Where it can't, promo codes and vanity links bridge it honestly. First-party, cross-surface, no third-party data tax.
Contracts and payment, handled
Proposals become IAB Insertion Orders with an online e-signature; change orders are request-and-approve, never silent edits. Invoices are hosted with a self-serve pay page through your own gateway. The professional apparatus of a media business, without the media-business overhead.
One pipeline, tied to everything else
Your deals, brand contacts, delivery and revenue live on the same spine as your audience and analytics — so the numbers in your proof-of-performance are the same numbers running the rest of your business.
Why Gbeya
The proof you hand a sponsor is first-party and cross-surface — engagement you actually measured, and outcomes tied deterministically to your own audience identity where it exists (a newsletter click to an order), bridged with promo codes and vanity links where it doesn't. It's the verifiable delivery brands are starting to demand, without a third-party data tax.
Straight about the boundaries: this handles inbound and manually-added deals — it doesn't cold-source sponsors for you. And we never pretend to identify an anonymous podcast or YouTube listener as a specific buyer — that isn't real, so we don't sell it. What you can prove, you can prove honestly.
What it does
- A real deal pipeline: capture inbound enquiries, add deals, and move them Lead → Negotiating → Agreed → In production → Delivered → Paid
- Rate cards + a media kit built from your own numbers
- Proposals with a hosted view and online e-signature — that become IAB Insertion Orders, with change orders (request-and-approve, never silent edits)
- Hosted invoices with a self-serve pay page, through your own payment gateway
- First-party proof-of-performance: an engagement + outcomes report built from your own audience data, not third-party guesses
- Revenue recognised as it's earned across the deal, for your own books
It’s one part of your whole business on Gbeya
Every engine shares one audience, one analytics spine and one login. 0% platform fee on your sales.