I run a paid membership for trainers and I teach two live sessions a week. Attendance for the Wednesday one has been sliding for months and I kept rebuilding it every week anyway. So I stopped delivering it live and sent a recording instead, then held a 20-minute live Q&A on the same slot. Three weeks in. It's not the win I wanted.
Ran a 3-week experiment: pre-recorded the 40-min module nobody attends live
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