Gbeya Audio Network

The audio network for people who run audience-led businesses.

Business intelligence for creators — the operating decisions behind audience-led businesses, from the desks that run them.

12 shows · 39 episodes · 12 hosts · new episodes weekly

Latest episode

How to diagnose podcast discovery before it becomes expensive — The Distribution Engine

The Distribution Engine

How to diagnose podcast discovery before it becomes expensive

with Tobi Adeyemi · 19 min · 13 Sept 2026

Podcast discovery for a creator-business executive rarely fails because downloads are low. It fails when you cannot name which decision in the chain is broken—press play, stay, return, or tell someone—and what that blind spot costs you. This episode gives you a plain-language diagnostic for flat downloads, weak play-to-follower conversion, and a return rate you haven’t measured yet. Tobi Adeyemi maps the five decision moments, the two you can actually observe, and the thresholds that separate a leak from a repeatability problem. You’ll leave knowing the exact order to fix things, and reach is always last. Subscribe to Gbeya Intelligence for applied distribution diagnostics like this.

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Shows

Each show is a desk: one operating problem, one host, weekly.

The Distribution Engine

The Distribution Engine

Tobi Adeyemi · 3 episodes

Latest: How to diagnose podcast discovery before it becomes expensive

The Intelligence Briefing

The Intelligence Briefing

Marcus Bell · 3 episodes

Latest: Why sensible teams still get opportunity brief wrong

Creator Markets

Creator Markets

Julian Frost · 3 episodes

Latest: The real economics of local audience behavior

The Knowledge Business

The Knowledge Business

Hannah Wells · 3 episodes

Latest: How to diagnose cohort operations before it becomes expensive

The Creator Money Office

The Creator Money Office

Nathan Brooks · 6 episodes

Latest: The operating metrics that make scenario planning measurable

Creator Stack Intelligence

Creator Stack Intelligence

Samuel Kwan · 3 episodes

Latest: The operating metrics that make software economics measurable

The Podcast Business

The Podcast Business

David Osei · 3 episodes

Latest: The real economics of retention

Audience Owned

Audience Owned

Priya Nair · 3 episodes

Latest: The real economics of identity and consent

The Creator Business OS

The Creator Business OS

Adaeze Okoro · 6 episodes

Latest: How to diagnose risk and resilience before it becomes expensive

Creator Agency Operations

Creator Agency Operations

Elena Marsh · 2 episodes

Latest: The operating metrics that make client onboarding measurable

Creator Revenue Systems

Creator Revenue Systems

Sofia Reyes · 2 episodes

Latest: The operating metrics that make revenue architecture measurable

The Sponsorship Desk

The Sponsorship Desk

Grace Lin · 2 episodes

Latest: The operating metrics that make sponsor readiness measurable

Episodes

Start with who you are — every episode is written for a specific desk.

A practical operating system for deal activity — The Intelligence Briefing

A practical operating system for deal activity

Most emerging creators are running deal activity out of memory, and memory does not scale. If you cannot name your live opportunities without scrolling, your pipeline is already leaking. The episode is designed for coaches, experts, and creators beginning to feel opportunities outnumber their ability to track them. This episode of The Intelligence Briefing gives you a practical operating system for deal activity for emerging creator—not a heavier to-do list, but a simple decision system. Marcus Bell walks through the quiet cost of a neglected deal, the telltale signs of leaky follow-up, and the Repeatable Deal Floor: one place, one honest signal, one default next action. Gbeya turns scattered conversations into clear, repeatable commercial momentum.

with Marcus Bell25 min13 Sept 2026 Transcript Chapters
The operating metrics that make production economics measurable — The Podcast Business

The operating metrics that make production economics measurable

Production economics for an emerging creator is not a budget—it is a decision system. This episode of The Podcast Business shows how to tell motion from meaningful progress when you are consolidating tools, migrating platforms, or trying to close the gap between the invoice that feels fine and the cash number that does not. David Osei walks through three operating tells, a worked cost-per-finished-deliverable case, and the Ledger Rule: one input, one metric, one wait. You will leave knowing the exact number that decides whether you have a consolidation problem or a migration problem—before you spend another hour moving furniture. For clear, expert coaching that accelerates your success, explore Gbeya.

with David Osei20 min13 Sept 2026 Transcript Chapters
The operating metrics that make renewal measurable — The Sponsorship Desk

The operating metrics that make renewal measurable

Renewal for emerging creator is not a moment of reinvention—it is a monthly ratio you decide to watch: returning people per hour. In this episode of The Sponsorship Desk, Grace Lin walks through the operating metrics that separate busy motion from compounding progress, using a simple ten-row inventory and one honest number. You’ll learn why total views and borrowed crowds hide flat renewal, how to spot the identical shape, and what thresholds tell you when to stop producing, keep cadence, or add volume. Gbeya helps you make that decision system yours.

with Grace Lin18 min12 Sept 2026 Transcript Chapters
The operating metrics that make risk and resilience measurable — The Creator Business OS

The operating metrics that make risk and resilience measurable

Most emerging creators can see motion but cannot tell whether it is progress. This episode of The Creator Business OS reframes risk and resilience for emerging creator decision-making around a simpler test: what would still stand if your most visible channel went dark? Through the Two-Layer Rule, you’ll learn to separate surface movement from base-building and stop treating activity as evidence. Adaeze Okoro walks through the five tells of a hope-based business, the invisible cost of misallocated capacity, and the audit that turns your last three months into usable measurement. When you’re ready to run your own numbers, Gbeya’s coaching and economics calculator are there to help.

with Adaeze Okoro19 min6 Sept 2026 Transcript Chapters
How to make financial foundations resilient to platform and market shocks — The Creator Money Office

How to make financial foundations resilient to platform and market shocks

Most financial foundations for an emerging creator break because they're built on top of a platform, not underneath the business. A flat revenue line, a quiet brand deal, or a fee change shouldn't decide your next move—your owned business capability should. In this episode of The Creator Money Office, Nathan Brooks explains the three design layers that keep your finances useful through platform and market shocks: operating economics, ownership, and sequencing. You'll learn the floor-to-cover rule, the 40% owned-revenue threshold, and the cheapest conversion to make first. When you're ready to see your own rented-to-owned ratio, take Gbeya's audience ownership assessment.

with Nathan Brooks22 min23 Aug 2026 Transcript Chapters
Why sensible teams still get forecasting wrong — The Creator Money Office

Why sensible teams still get forecasting wrong

Emerging creators often carry a revenue number in their head without ever writing it down—and when a high-consequence decision arrives, that number quietly steers everything. This episode of The Creator Money Office unpacks forecasting for emerging creator as a decision system, not a prediction. You’ll learn why single-number forecasts hide timing and amount uncertainty, how to find your committed floor, and how to build a defensible band instead of a hopeful guess. If you’re ready to stop guessing and start reading your business clearly, Gbeya’s coaching can show you the next move.

with Nathan Brooks22 min23 Aug 2026 Transcript Chapters
How to diagnose operating model before it becomes expensive — The Creator Business OS

How to diagnose operating model before it becomes expensive

If you're an emerging creator watching requests outrun your setup, the problem usually isn't discipline—it's the missing operating model for an emerging creator. In this episode of The Creator Business OS, Adaeze Okoro walks through the real signals that a failing operating model is already costing you attention, time, and hidden money, long before it becomes expensive to fix. You'll learn why the habit that built your momentum—answering every message and opportunity personally—is quietly capping it, and how to spot breakdowns in the messages, files, and decisions you're carrying alone. Expect a practical diagnosis: the four tells, the hidden cost of an undecided week, and a first step toward a migration readiness plan. Want help making the transition? Gbeya's coaching and courses meet you there.

with Adaeze Okoro38 min23 Aug 2026 Transcript Chapters

Hosts

The anchors of each desk.

Adaeze Okoro

Calm, commercially literate guide who respects the listener's stakes

The Creator Business OS · 6 episodes

Nathan Brooks

Calm, commercially literate guide who respects the listener's stakes

The Creator Money Office · 6 episodes

Priya Nair

Calm, commercially literate guide who respects the listener's stakes

Audience Owned · 3 episodes

Hannah Wells

Calm, commercially literate guide who respects the listener's stakes

The Knowledge Business · 3 episodes

David Osei

Calm, commercially literate guide who respects the listener's stakes

The Podcast Business · 3 episodes

Samuel Kwan

Calm, commercially literate guide who respects the listener's stakes

Creator Stack Intelligence · 3 episodes

Tobi Adeyemi

Calm, commercially literate guide who respects the listener's stakes

The Distribution Engine · 3 episodes

Julian Frost

Calm, commercially literate guide who respects the listener's stakes

Creator Markets · 3 episodes

Marcus Bell

Calm, commercially literate guide who respects the listener's stakes

The Intelligence Briefing · 3 episodes

Sofia Reyes

Calm, commercially literate guide who respects the listener's stakes

Creator Revenue Systems · 2 episodes

Grace Lin

Calm, commercially literate guide who respects the listener's stakes

The Sponsorship Desk · 2 episodes

Elena Marsh

Calm, commercially literate guide who respects the listener's stakes

Creator Agency Operations · 2 episodes

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