Gbeya Audio Network

The audio network for people who run audience-led businesses.

Business intelligence for creators — the operating decisions behind audience-led businesses, from the desks that run them.

12 shows · 39 episodes · 12 hosts · new episodes weekly

Latest episode

How to diagnose podcast discovery before it becomes expensive — The Distribution Engine

The Distribution Engine

How to diagnose podcast discovery before it becomes expensive

with Tobi Adeyemi · 19 min · 13 Sept 2026

Podcast discovery for a creator-business executive rarely fails because downloads are low. It fails when you cannot name which decision in the chain is broken—press play, stay, return, or tell someone—and what that blind spot costs you. This episode gives you a plain-language diagnostic for flat downloads, weak play-to-follower conversion, and a return rate you haven’t measured yet. Tobi Adeyemi maps the five decision moments, the two you can actually observe, and the thresholds that separate a leak from a repeatability problem. You’ll leave knowing the exact order to fix things, and reach is always last. Subscribe to Gbeya Intelligence for applied distribution diagnostics like this.

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Shows

Each show is a desk: one operating problem, one host, weekly.

The Distribution Engine

The Distribution Engine

Tobi Adeyemi · 3 episodes

Latest: How to diagnose podcast discovery before it becomes expensive

The Intelligence Briefing

The Intelligence Briefing

Marcus Bell · 3 episodes

Latest: Why sensible teams still get opportunity brief wrong

Creator Markets

Creator Markets

Julian Frost · 3 episodes

Latest: The real economics of local audience behavior

The Knowledge Business

The Knowledge Business

Hannah Wells · 3 episodes

Latest: How to diagnose cohort operations before it becomes expensive

The Creator Money Office

The Creator Money Office

Nathan Brooks · 6 episodes

Latest: The operating metrics that make scenario planning measurable

Creator Stack Intelligence

Creator Stack Intelligence

Samuel Kwan · 3 episodes

Latest: The operating metrics that make software economics measurable

The Podcast Business

The Podcast Business

David Osei · 3 episodes

Latest: The real economics of retention

Audience Owned

Audience Owned

Priya Nair · 3 episodes

Latest: The real economics of identity and consent

The Creator Business OS

The Creator Business OS

Adaeze Okoro · 6 episodes

Latest: How to diagnose risk and resilience before it becomes expensive

Creator Agency Operations

Creator Agency Operations

Elena Marsh · 2 episodes

Latest: The operating metrics that make client onboarding measurable

Creator Revenue Systems

Creator Revenue Systems

Sofia Reyes · 2 episodes

Latest: The operating metrics that make revenue architecture measurable

The Sponsorship Desk

The Sponsorship Desk

Grace Lin · 2 episodes

Latest: The operating metrics that make sponsor readiness measurable

Episodes

Start with who you are — every episode is written for a specific desk.

The operating metrics that make local audience behavior measurable — Creator Markets

The operating metrics that make local audience behavior measurable

Most audience numbers flatter you. Local audience behavior for a coach / expert is a measure of proximity, not attention — and that is the difference between a busy feed and a bookable practice. In this episode of Creator Markets, Julian Frost walks through the operating metrics that make local audience behavior measurable: Local Relevance Rate, reach-to-relationship conversion, Signal-to-Offer ratio, and response time. If you are a coach or expert in Africa building a small practice, this 12-minute applied Gbeya Intelligence treatment turns your next hour of attention into a real decision. You will learn which numbers to trust, which to ignore, and the one rule that lets a small audience out-earn a large one. Gbeya coaching sessions use this same side-by-side reading of your numbers.

with Julian Frost20 min13 Sept 2026 Transcript Chapters
How to diagnose YouTube systems before it becomes expensive — The Distribution Engine

How to diagnose YouTube systems before it becomes expensive

If you have 41 videos and still can't name the one that brought you a client, the problem is not effort. This episode of The Distribution Engine from Gbeya is a 30-minute diagnosis of YouTube systems for coach or expert beginners: the quiet signals that your channel is failing before it gets expensive. You'll learn why tactics won't fix a system that was never designed, and what to change first. Start with the diagnosis, not another upload.

with Tobi Adeyemi27 min13 Sept 2026 Transcript Chapters
How to diagnose portability before it becomes expensive — Audience Owned

How to diagnose portability before it becomes expensive

Most coaches and experts can tell you how many people have paid them. Far fewer can hand over every name, purchase, and permission tonight. Portability for coach / expert isn’t another tool migration—it’s a landlord decision about where the master copy lives. In this episode, you get five early-warning tells, a working estimate of the leak, and the five-minute export test that turns a vague suspicion into a commercial number. If scattered systems are quietly taxing your coaching business, Gbeya’s clear, expert coaching can help you make the decision before it gets expensive.

with Priya Nair43 min13 Sept 2026 Transcript Chapters
The operating metrics that make agency operating model measurable — Creator Agency Operations

The operating metrics that make agency operating model measurable

If you're building an agency operating model for coach / expert work, it's easy to mistake constant activity for actual progress. This episode gives you a measuring stick: the specific operating metrics that show whether your effort is creating evidence or just motion. Elena Marsh walks through the Trace Principle—the idea that if an action leaves no trace, it did not happen as far as your model is concerned. You'll learn how to run a four-column Business Stack Audit, calculate your evidence ratio, and replace a fourteen-tab vanity dashboard with the few numbers that reveal whether anyone is actually moving toward paying you. Subscribe to Gbeya Intelligence for clear, practical operating guidance.

with Elena Marsh23 min12 Sept 2026 Transcript Chapters
How to diagnose search discovery before it becomes expensive — The Distribution Engine

How to diagnose search discovery before it becomes expensive

Search discovery for a coach or expert rarely breaks loudly. It goes quiet—inquiries with no path, a phrase you never appear for, a referral ceiling you keep bumping into. The expensive part isn't the traffic you lack; it's the ideal clients who never arrive because you're invisible for their exact words. This episode of The Distribution Engine gives you a simple 90-day diagnostic, four failure tells, and the Door Test framework to read your phrase, page, and proof doors before you commit budget. Run the numbers first. Gbeya's economics calculator is a quick way to see what that silence costs.

with Tobi Adeyemi22 min12 Sept 2026 Transcript Chapters

Hosts

The anchors of each desk.

Adaeze Okoro

Calm, commercially literate guide who respects the listener's stakes

The Creator Business OS · 6 episodes

Nathan Brooks

Calm, commercially literate guide who respects the listener's stakes

The Creator Money Office · 6 episodes

Priya Nair

Calm, commercially literate guide who respects the listener's stakes

Audience Owned · 3 episodes

Hannah Wells

Calm, commercially literate guide who respects the listener's stakes

The Knowledge Business · 3 episodes

David Osei

Calm, commercially literate guide who respects the listener's stakes

The Podcast Business · 3 episodes

Samuel Kwan

Calm, commercially literate guide who respects the listener's stakes

Creator Stack Intelligence · 3 episodes

Tobi Adeyemi

Calm, commercially literate guide who respects the listener's stakes

The Distribution Engine · 3 episodes

Julian Frost

Calm, commercially literate guide who respects the listener's stakes

Creator Markets · 3 episodes

Marcus Bell

Calm, commercially literate guide who respects the listener's stakes

The Intelligence Briefing · 3 episodes

Sofia Reyes

Calm, commercially literate guide who respects the listener's stakes

Creator Revenue Systems · 2 episodes

Grace Lin

Calm, commercially literate guide who respects the listener's stakes

The Sponsorship Desk · 2 episodes

Elena Marsh

Calm, commercially literate guide who respects the listener's stakes

Creator Agency Operations · 2 episodes

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