Gbeya Audio Network

The audio network for people who run audience-led businesses.

Business intelligence for creators — the operating decisions behind audience-led businesses, from the desks that run them.

12 shows · 39 episodes · 12 hosts · new episodes weekly

Latest episode

The Distribution Engine

How to diagnose podcast discovery before it becomes expensive

with Tobi Adeyemi · 19 min · 13 Sept 2026

Podcast discovery for a creator-business executive rarely fails because downloads are low. It fails when you cannot name which decision in the chain is broken—press play, stay, return, or tell someone—and what that blind spot costs you. This episode gives you a plain-language diagnostic for flat downloads, weak play-to-follower conversion, and a return rate you haven’t measured yet. Tobi Adeyemi maps the five decision moments, the two you can actually observe, and the thresholds that separate a leak from a repeatability problem. You’ll leave knowing the exact order to fix things, and reach is always last. Subscribe to Gbeya Intelligence for applied distribution diagnostics like this.

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Shows

Each show is a desk: one operating problem, one host, weekly.

The Distribution Engine

Tobi Adeyemi · 3 episodes

Latest: How to diagnose podcast discovery before it becomes expensive

The Intelligence Briefing

Marcus Bell · 3 episodes

Latest: Why sensible teams still get opportunity brief wrong

Creator Markets

Julian Frost · 3 episodes

Latest: The real economics of local audience behavior

The Knowledge Business

Hannah Wells · 3 episodes

Latest: How to diagnose cohort operations before it becomes expensive

The Creator Money Office

Nathan Brooks · 6 episodes

Latest: The operating metrics that make scenario planning measurable

Creator Stack Intelligence

Samuel Kwan · 3 episodes

Latest: The operating metrics that make software economics measurable

The Podcast Business

David Osei · 3 episodes

Latest: The real economics of retention

Audience Owned

Priya Nair · 3 episodes

Latest: The real economics of identity and consent

The Creator Business OS

Adaeze Okoro · 6 episodes

Latest: How to diagnose risk and resilience before it becomes expensive

Creator Agency Operations

Elena Marsh · 2 episodes

Latest: The operating metrics that make client onboarding measurable

Creator Revenue Systems

Sofia Reyes · 2 episodes

Latest: The operating metrics that make revenue architecture measurable

The Sponsorship Desk

Grace Lin · 2 episodes

Latest: The operating metrics that make sponsor readiness measurable

Episodes

Start with who you are — every episode is written for a specific desk.

Everyone Podcast operators 9 Creator-business executives 8 Emerging creators 7 Established creators 6 Coaches & experts 5 Brands & sponsors 2 Agencies & teams 2

The Knowledge Business

How to diagnose cohort operations before it becomes expensive

Most cohort operations for established creator teams do not fail loudly—they leak quietly behind healthy completion rates. In this episode, Hannah Wells walks through the tells that your paid group is hollowing out: re-enrollment that stays near zero, silence that looks like satisfaction, and praise that mentions community instead of transformation. She shows how to count the real cost before you migrate anything. If you’re an established creator, agency owner, or team operator facing a high-consequence platform decision, this is your pre-move diagnostic. Learn the Evidence-First Rule and the one signal that decides whether you should migrate at all. When you’re ready to build cohort operations you actually own, Gbeya can help you decide with confidence.

with Hannah Wells18 min13 Sept 2026 Transcript Chapters

The Podcast Business

The real economics of retention

If your subscriber count keeps climbing while per-episode engagement drifts, retention for established creator is the metric your growth may be hiding. David Osei walks through what retention truly costs, returns, and puts at risk—without vague tactics or more acquisition pressure. You'll learn to spot four slow leaks, price the drift in defensible dollars, and compare fixes across the retention curve. If you're ready to stop pouring water into a leaking bucket, start with the Gbeya Business Stack Audit.

with David Osei29 min13 Sept 2026 Transcript Chapters

The Knowledge Business

How to diagnose learning outcomes before it becomes expensive

Your course folder has version two, version two final, and version two final actually final—but not one line says what a student should be able to do at the end. For an established creator, that quiet gap between modules built and results produced is often the most expensive line in the business. This episode of The Knowledge Business names that gap and gives you a diagnostic before it compounds. Hannah Wells walks through the three tells that your learning outcomes are failing, why a rebuild is the wrong turn, and how the Outcome Ledger turns learning outcomes for an established creator into an owned decision system instead of a platform document. Subscribe to Gbeya Intelligence for more clear, expert coaching.

with Hannah Wells28 min13 Sept 2026 Transcript Chapters

Creator Revenue Systems

The operating metrics that make revenue forecasting measurable

Most established creators feel busy but can't say which dashboard numbers actually predict next month. Revenue forecasting for an established creator stops being a mood when you separate motion from progress—what you did versus what customers proved they would pay for. In this episode of Creator Revenue Systems, Gbeya Commercial Strategist Sofia Reyes introduces the floor-and-gauges rule: forecast only on your recurring floor, then read it through two gauges—repeat rate and decision rate. You will learn which measures distinguish motion from meaningful growth, so your next high-consequence decision is built on evidence, not hope. Press play, test it against your own screen tonight, and build your operating blueprint with Gbeya.

with Sofia Reyes17 min12 Sept 2026 Transcript Chapters

The Podcast Business· Ep 6

How to diagnose your audience reach before you lose income

Established creators often have a quiet problem: thousands of downloads, years of episodes, and a distribution system that stopped compounding. This episode of The Podcast Business walks through the three tells of failing distribution—the flat seven-day download line, an email list that will not grow, and the single-shot ask that disappears. You will learn why more reach is not the fix when the paths between your work and your offer are broken. It is a practical, five-minute diagnostic for established creators, coaches, and experts who need to evaluate options before spending money. If you would rather see your own numbers clearly, the Gbeya Business Stack Audit is there when you are ready.

with David Osei19 min7 Sept 2026 Transcript Chapters

The Creator Business OS

How to audit metrics and management in 30 minutes

Most established creators don’t have a measurement problem; they have a decision problem. Metrics and management for established creator businesses often accreted instead of being designed, leaving real revenue trapped between strong content and weak wiring. This episode walks through a 30-minute audit to find the highest-leverage weakness in how you read numbers and run the business. Adaeze Okoro reframes metrics as an instrument panel wired to controls—not a scoreboard you read after the game. You’ll learn which tells reveal the leak and how to calculate the one conversion gap that matters. If you’re ready to stop avoiding the number, start with the economics calculator from Gbeya.

with Adaeze Okoro40 min6 Sept 2026 Transcript Chapters