Gbeya Audio Network

The audio network for people who run audience-led businesses.

Business intelligence for creators — the operating decisions behind audience-led businesses, from the desks that run them.

12 shows · 39 episodes · 12 hosts · new episodes weekly

Latest episode

The Distribution Engine

How to diagnose podcast discovery before it becomes expensive

with Tobi Adeyemi · 19 min · 13 Sept 2026

Podcast discovery for a creator-business executive rarely fails because downloads are low. It fails when you cannot name which decision in the chain is broken—press play, stay, return, or tell someone—and what that blind spot costs you. This episode gives you a plain-language diagnostic for flat downloads, weak play-to-follower conversion, and a return rate you haven’t measured yet. Tobi Adeyemi maps the five decision moments, the two you can actually observe, and the thresholds that separate a leak from a repeatability problem. You’ll leave knowing the exact order to fix things, and reach is always last. Subscribe to Gbeya Intelligence for applied distribution diagnostics like this.

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Shows

Each show is a desk: one operating problem, one host, weekly.

The Distribution Engine

Tobi Adeyemi · 3 episodes

Latest: How to diagnose podcast discovery before it becomes expensive

The Intelligence Briefing

Marcus Bell · 3 episodes

Latest: Why sensible teams still get opportunity brief wrong

Creator Markets

Julian Frost · 3 episodes

Latest: The real economics of local audience behavior

The Knowledge Business

Hannah Wells · 3 episodes

Latest: How to diagnose cohort operations before it becomes expensive

The Creator Money Office

Nathan Brooks · 6 episodes

Latest: The operating metrics that make scenario planning measurable

Creator Stack Intelligence

Samuel Kwan · 3 episodes

Latest: The operating metrics that make software economics measurable

The Podcast Business

David Osei · 3 episodes

Latest: The real economics of retention

Audience Owned

Priya Nair · 3 episodes

Latest: The real economics of identity and consent

The Creator Business OS

Adaeze Okoro · 6 episodes

Latest: How to diagnose risk and resilience before it becomes expensive

Creator Agency Operations

Elena Marsh · 2 episodes

Latest: The operating metrics that make client onboarding measurable

Creator Revenue Systems

Sofia Reyes · 2 episodes

Latest: The operating metrics that make revenue architecture measurable

The Sponsorship Desk

Grace Lin · 2 episodes

Latest: The operating metrics that make sponsor readiness measurable

Latest across the network

Start with who you are — every episode is written for a specific desk.

Everyone Podcast operators 9 Creator-business executives 8 Emerging creators 7 Established creators 6 Coaches & experts 5 Brands & sponsors 2 Agencies & teams 2

The Sponsorship Desk

The operating metrics that make renewal measurable

Renewal for emerging creator is not a moment of reinvention—it is a monthly ratio you decide to watch: returning people per hour. In this episode of The Sponsorship Desk, Grace Lin walks through the operating metrics that separate busy motion from compounding progress, using a simple ten-row inventory and one honest number. You’ll learn why total views and borrowed crowds hide flat renewal, how to spot the identical shape, and what thresholds tell you when to stop producing, keep cadence, or add volume. Gbeya helps you make that decision system yours.

with Grace Lin18 min12 Sept 2026 Transcript Chapters

The Intelligence Briefing

The operating metrics that make audience behavior measurable

Most audience metrics for brand / sponsor decisions count delivery—impressions, reach, views. They move every week, but the business doesn’t. This episode gives you a simple filter to separate motion from meaning in audience behavior for brand / sponsor work. You’ll learn why branded search, unprompted recall, direct traffic, and repeat purchase survive the moment you stop paying—and why everything else is rent. If you’re tired of green reports that don’t explain revenue, start here. Gbeya Intelligence turns this into a repeatable decision habit.

with Marcus Bell17 min12 Sept 2026 Transcript Chapters

The Knowledge Business

How to diagnose consulting operations before it becomes expensive

Consulting operations for creator-business executive work can fail quietly while demand still looks healthy. The signs are familiar: conversations scattered across DMs, email, and memory; pipeline described by feeling instead of number; revenue arriving as a surprise. These are not follow-up problems—they are design problems. In this episode, Hannah Wells breaks down the Table Before the Tool rule: build a simple four-column owner table before buying any software. You’ll learn how to diagnose whether acquisition, conversion, or retention is broken, which control to touch first, and how to know when it’s fixed. Gbeya’s coaching can help you sequence that first move clearly.

with Hannah Wells17 min12 Sept 2026 Transcript Chapters

Creator Revenue Systems

The operating metrics that make revenue forecasting measurable

Most established creators feel busy but can't say which dashboard numbers actually predict next month. Revenue forecasting for an established creator stops being a mood when you separate motion from progress—what you did versus what customers proved they would pay for. In this episode of Creator Revenue Systems, Gbeya Commercial Strategist Sofia Reyes introduces the floor-and-gauges rule: forecast only on your recurring floor, then read it through two gauges—repeat rate and decision rate. You will learn which measures distinguish motion from meaningful growth, so your next high-consequence decision is built on evidence, not hope. Press play, test it against your own screen tonight, and build your operating blueprint with Gbeya.

with Sofia Reyes17 min12 Sept 2026 Transcript Chapters

Audience Owned

How to diagnose CRM architecture before it becomes expensive

Your downloads look fine, but conversions have flatlined—and the quiet culprit is usually a CRM that became a storage unit, not a system. For a podcast operator, CRM architecture is not a tool you buy; it is a business capability you build. In this episode of Audience Owned, Priya Nair walks through the quiet signals of failing architecture: the same welcome email for every listener, no way to name your top twenty engaged fans, and campaigns sent by guess instead of by behavior. You will learn the real cost of unsegmented sends, why buying a bigger tool is the wrong turn, and what to fix first, second, and third before migration gets more expensive. If you are ready to turn your list into a revenue engine, Gbeya can help you build the blueprint.

with Priya Nair35 min12 Sept 2026 Transcript Chapters

Creator Stack Intelligence

How to diagnose stack strategy before it becomes expensive

Most creator-business executives feel the plateau before they can name it: effort keeps climbing while revenue stays flat. In this foundational episode of Creator Stack Intelligence, Samuel Kwan walks through a practical stack strategy for creator-business executive — not a tool list, but a decision layer for the wiring that turns audience attention into revenue. He breaks down the four signals that show your stack is failing, the real cost of a loose stack, and why buying more tools is the wrong turn. If the diagnosis hits close, start with a migration readiness plan — and a Gbeya session can help you build it.

with Samuel Kwan57 min12 Sept 2026 Transcript Chapters

The Podcast Business· Ep 6

How to diagnose your audience reach before you lose income

Established creators often have a quiet problem: thousands of downloads, years of episodes, and a distribution system that stopped compounding. This episode of The Podcast Business walks through the three tells of failing distribution—the flat seven-day download line, an email list that will not grow, and the single-shot ask that disappears. You will learn why more reach is not the fix when the paths between your work and your offer are broken. It is a practical, five-minute diagnostic for established creators, coaches, and experts who need to evaluate options before spending money. If you would rather see your own numbers clearly, the Gbeya Business Stack Audit is there when you are ready.

with David Osei19 min7 Sept 2026 Transcript Chapters

The Creator Business OS

How to audit metrics and management in 30 minutes

Most established creators don’t have a measurement problem; they have a decision problem. Metrics and management for established creator businesses often accreted instead of being designed, leaving real revenue trapped between strong content and weak wiring. This episode walks through a 30-minute audit to find the highest-leverage weakness in how you read numbers and run the business. Adaeze Okoro reframes metrics as an instrument panel wired to controls—not a scoreboard you read after the game. You’ll learn which tells reveal the leak and how to calculate the one conversion gap that matters. If you’re ready to stop avoiding the number, start with the economics calculator from Gbeya.

with Adaeze Okoro40 min6 Sept 2026 Transcript Chapters

The Creator Business OS

The operating metrics that make risk and resilience measurable

Most emerging creators can see motion but cannot tell whether it is progress. This episode of The Creator Business OS reframes risk and resilience for emerging creator decision-making around a simpler test: what would still stand if your most visible channel went dark? Through the Two-Layer Rule, you’ll learn to separate surface movement from base-building and stop treating activity as evidence. Adaeze Okoro walks through the five tells of a hope-based business, the invisible cost of misallocated capacity, and the audit that turns your last three months into usable measurement. When you’re ready to run your own numbers, Gbeya’s coaching and economics calculator are there to help.

with Adaeze Okoro19 min6 Sept 2026 Transcript Chapters

The Creator Money Office

How to make financial foundations resilient to platform and market shocks

Most financial foundations for an emerging creator break because they're built on top of a platform, not underneath the business. A flat revenue line, a quiet brand deal, or a fee change shouldn't decide your next move—your owned business capability should. In this episode of The Creator Money Office, Nathan Brooks explains the three design layers that keep your finances useful through platform and market shocks: operating economics, ownership, and sequencing. You'll learn the floor-to-cover rule, the 40% owned-revenue threshold, and the cheapest conversion to make first. When you're ready to see your own rented-to-owned ratio, take Gbeya's audience ownership assessment.

with Nathan Brooks22 min23 Aug 2026 Transcript Chapters

The Creator Money Office

The real economics of compensation

If you run a podcast and can’t say your last ninety days of income out loud, this episode is for you. The real economics of compensation for a podcast operator aren’t about tactics—they’re about the quiet annual costs, the episodes that actually move listeners, and the one ratio that tells you whether your show is a hobby or a business. Nathan Brooks walks through the five-part compensation architecture, from establishing your annual floor to sequencing your first offer. You’ll learn why most beginner operators in Canada are funding a show without a decision system, and how to fix that without waiting for scale. When you’re ready to turn your own numbers into a plan, Gbeya can help.

with Nathan Brooks20 min23 Aug 2026 Transcript Chapters

The Creator Money Office

Why sensible teams still get forecasting wrong

Emerging creators often carry a revenue number in their head without ever writing it down—and when a high-consequence decision arrives, that number quietly steers everything. This episode of The Creator Money Office unpacks forecasting for emerging creator as a decision system, not a prediction. You’ll learn why single-number forecasts hide timing and amount uncertainty, how to find your committed floor, and how to build a defensible band instead of a hopeful guess. If you’re ready to stop guessing and start reading your business clearly, Gbeya’s coaching can show you the next move.

with Nathan Brooks22 min23 Aug 2026 Transcript Chapters